=== concerns about the work === - not clear what the result is supposed to be - recording all these interviews but don't know what the plans are for them - who is production manager - who is going to go thru all recordings and pick out sound bites from each - who is going to arrange these sound bites into a sequence for use by editor - What are the specific objectives of this project? - Who is the target audience? - What are they looking for? - What is the core message? - What do you want the audience to **do** after watching the video? - What do you want the audience to **think** after watching the video? - How do you want the audience to **feel** after watching the video? - How will the program or programs be distributed? [[https://www.skeletonproductions.com/insights/corporate-video-production-guide|https://www.skeletonproductions.com/insights/corporate-video-production-guide]] \\ [[https://www.youtube.com/watch?v=ZUG9qYTJMsI|Dollar Shave Club]]